Are you Challenger?

What is a Challenger Brand?

A Challenger brand is one that refuses to settle. It’s a brand with bold ambition, looking to carve out market share, drive revenue growth, and make a lasting impact. Whether you’re disrupting an industry or simply want to grow your share of voice, you need visibility, credibility, and a strategy that works as hard as you do.

At Studio90, we partner with ambitious brands that want to punch higher. We know that breaking through takes more than great creative—it demands a smart, experienced approach to video marketing, TV advertising, and digital content.

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The second biggest driver of profitability in advertising(after brand size) is Creative, which puts Challengers on a level playing field.

We Understand The Leap Of Faith

Levelling up your marketing with media advertising and TV broadcast is a game changer. We make the transition easy. We understand that Challenger brands have unique considerations. When you’re breaking new ground there’s no legacy to draw from. Emerging brands may have no experience in above-the-line advertising and that’s ok. You may still be exploring brand positioning, or investigating the audience sweet spot and market share is smaller so acquisition is crucial. Brands want to be smart with budgets.

We. Get. It.

So how do we help…?

1. Mentor

We manage expectations of stakeholders. Guiding you with an experienced team in compliance, advertising standards, timeframes, positioning, copy writing and direct response.

2. Manage

We help you position your brand amongst the noise, knowing your audience, and succinctly demonstrating USPs. We are experts in lean model production and with our Academy learning platform marketers gain the confidence they need.

3. Mitigate  

We mitigate risk with a thorough discovery process. Using a test and learn approach to content, we’re experts in performance marketing and have developed our own model of tried and tested mechanics and response drivers.

Promotional image for "TV Kickstarter" by Be Addressable and Studio90, showing a hand with a glowing line graph, aimed at helping brands build broadcast presence and scale their customer base.

TV Kickstarter

A 12 week programme taking New-to-TV brands through the levelling up process of advertising on TV. From brief to broadcast, this is a comprehensive, and diligent way to approach TV for the first time. With an academy portal and mentor to guide you at every stage, brand guardians can have the confidence to make bold decisions to build brand recognition on TV.

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Download our guide on How to Approach TV as a Challenger Brand.

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We help you scale, stand out, and own your space. So, what’s stopping you becoming the brand everyone’s talking about?