CASE STUDY

SodaStream is a leading home carbonation brand, offering consumers a sustainable and convenient way to enjoy sparkling water and soft drinks at home.

The Goal
SodaStream aimed to increase spontaneous brand awareness, rejuvenate its presence in the UK market, and position itself as a strong competitor in the soft drinks space

The Process
Studio90 has curated multiple high-impact campaigns for SodaStream, each designed to drive growth and engagement across TV and digital platforms.

• Driving Retail Distribution with Addressable Media
  With just four weeks to go, SodaStream sought to boost distribution in 50 Boots stores around the UK. Partnering with our addressable media specialists, we curated a performance campaign across TV, cinema, and digital platforms. Using geo-targeting tactics, SodaStream could maximise sales uplift around the key store locations.

• Adapting Global Creative for the UK Market
  SodaStream wanted to refine the tone of its global campaign for UK consumers. We worked with SodaStream to conduct market research to identify the most resonant content, then adapted the top-performing assets for TV. This involved re-scripting and re-recording elements to make it compliant for UK broadcast. Additionally, we developed an extensive suite of digital assets to support retargeting across social and display networks.

• PepsiCo Integration & Full-Scale Brand Evolution
  Following SodaStream’s acquisition by PepsiCo, the brand expanded into the competitive soft drinks space with the Pepsi flavours range. Studio90 spearheaded a new, UK-centric campaign, placing Pepsi at the forefront. We developed a full-scale creative strategy, producing hundreds of video assets tailored for year-round activation across social, and digital platforms to support TV activity.

The Results
Our multi-campaign approach has delivered outstanding performance across key business objectives:

• Retail Impact: Spontaneous purchase consideration rose by +89% with their addressable campaign. At the same time SodaStream over delivered on sales targets.

• E-commerce growth: Amazon sales increased by 49%

• Direct-to-consumer success: D2C sales rose by 35%, strengthening brand penetration

• Brand awareness boost: Aided awareness reached 75%, with spontaneous awareness climbing to 35%

• High-impact digital performance: Continuous improvements in engagement and response rates across platforms

• Award: Thinkbox TV Planning Award for Best Use of a Small Budget.

By strategically adapting creative, leveraging media partnerships, and ensuring seamless integration across TV and digital, Studio90 has played a crucial role in SodaStream’s continued penetration of the UK market.