CASE STUDY

Eurowings is a German low-cost airline and a fully owned subsidiary of the Lufthansa Group, providing affordable and convenient air travel across Europe.

The Goal
Eurowings sought to raise awareness of its London to Salzburg route and drive ski travel to Salzburgerland. The brand wanted to create a memorable PR event that would capture attention and generate excitement around winter sports travel.

Our Process
Studio90 was commissioned by SWC Partnership to execute a high-energy PR stunt in central London. Our approach included:

• Live PR Activation: We staged an adrenaline-fueled event featuring teams of speed skaters and skate boarders racing through the streets of London, simulating a ski descent.

• Iconic Footage Production: Using sports cameras, drones, and broadcast equipment, we captured dynamic footage of riders passing London's famous landmarks.

• Rapid Video Turnaround: Within a week, we edited video assets for digital OOH and social channels, incorporating sales messaging, a strong call to action, and multiple creative variations.

• Multi-Channel Amplification: The video assets were optimised for digital display, ensuring maximum reach and engagement.

The Results
Our campaign successfully delivered impactful brand visibility and audience engagement:

• Live PR event in central London, generating buzz and media coverage

• Digital outdoor campaign extending the reach of the activation

• Social media amplification to further boost awareness and engagement

• Agile two-week turnaround, delivering a high-quality video asset bank for ongoing marketing use

By blending experiential marketing with digital amplification, Studio90 helped Eurowings create an engaging and effective campaign that brought the excitement of skiing to the heart of London, ultimately driving interest in Salzburgerland as a top winter destination.