CASE STUDY

Readly is a digital magazine subscription service that offers unlimited access to thousands of magazines across various categories, providing a seamless reading experience for users worldwide.

The Goal
Readly aimed to produce a 30-second TV spot for the UK, with localised versions tailored for Sweden and Germany. As a tech startup, Readly sought to highlight the app's usability and grow brand awareness across multiple territories.

Our Process
Our team was tasked with developing a Direct Response TV creative that could be adapted for the UK, German, and Swedish markets. Our approach included:

• Cultural Adaptation & Localisation: We designed the creative to be culturally relevant across all three territories, considering script nuances, casting, and location settings.

• Multi-Territory Versioning: We produced customised versions of the TV ad for Germany and Sweden, ensuring alignment with local consumer expectations.

• Social Media Amplification: A suite of video assets was developed to extend campaign reach on digital platforms.

The Results
Our campaign delivered significant growth and engagement:

• TV campaign led to a 210% increase in subscriptions

• Subscriber base tripled following the campaign

• Created a robust video asset bank with adaptable content

• Designed a creative approach that resonated across multinational audiences

By crafting a flexible and culturally sensitive creative strategy, we helped Readly expand its reach and drive exponential growth in key European markets.