CASE STUDY

London Live, a Challenger television channel dedicated to covering London-centric news, entertainment, and cultural content was one of the UK’s only local TV channels. It offered a unique opportunity for brands to engage with London audiences through sponsorships and bespoke commercial programming.

Our Founder, Lydia Esler, was tasked with spearheading commercial sponsorship and advertising at London Live.

The Goal
London Live aimed to drive brand engagement through innovative sponsorship and advertising partnerships. Objectives were to:

• Enhance brand appeal and purchase consideration for brand partners like Topman and Great Western Railway (GWR).

• GWR also wanted to shift consumer preference toward rail travel over cars.

Our Process
Lydia worked closely with London Live to develop high-impact sponsorship activations and integrated campaigns across TV and digital.

• Topman: Branded Content & Sponsored Programming
  We produced London Live’s first-ever ad-sponsored programme—a presenter-led personal shopping guide. This engaging format aligned Topman with fashion-conscious Londoners, enhancing brand consideration.

• Great Western Railway: Multi-Platform Awareness & Sales Campaign
  GWR objective was to increase awareness of its routes and drive direct ticket sales for leisure travel. Our approach included:

  • Producing sponsorship stings and short-form content to wrap TV ad breaks

  • Collaborating with The Evening Standard to align content with print and digital campaigns

  • Developing digital hub assets, including video content, banners, and display ads for Evening Standard Online

The Results
Our campaigns delivered significant impact across key business and marketing objectives:

• Engagement success: Nearly 10,000 competition entries for GWR.

• Brand perception boost: 100% of respondents exposed to the campaign reported an improved opinion of First Great Western

• Increased consideration: 10% increase in intent to travel with GWR post-campaign

• Purchase intent growth: 9% increase in purchase consideration for GWR tickets

Through strategic sponsorship activations, cross-platform integration, and targeted engagement tactics, Lydia successfully helped London Live deliver measurable business impact for its brand partners.