CASE STUDY

Next is a retailer specialising in clothing, footwear, and home products, offering fashion and lifestyle essentials to consumers worldwide.

The Goal
Next wanted to increase organic engagement with seasonal video content across social channels and YouTube. The challenge was to cut through the noise in a highly competitive fashion industry.

Our Process
Studio90 developed a 12-month content plan optimised for search trends and industry insights. Our approach included:

• Strategic Content Strategy: We created a dynamic content calendar tailored to seasonal trends and audience behaviours. As well as this, we tailored copy and content to search trends and dug into audience data.

• Agile Production: With a flexible shooting style, we produced a high volume of video assets tailored for each social channel.

• Optimised Retargeting & Campaign Management: We introduced new content formats designed specifically for retargeting, maximising audience re-engagement.

• Data-Driven Execution: Our in-house analyst managed the campaign, continuously optimising for engagement through performance tracking.

The Results
Our strategic content and campaign execution led to impressive engagement growth:

• Regularly over 9.5% ROI

• 1 million video views on campaigns

• CTR over 45,000 on individual campaigns

With strategic planning, agile production, and data-driven campaign management, Studio90 helped Next elevate its social media engagement and strengthen its presence in the competitive fashion space.